Messaging
Official WhatsApp Cloud API: shared inbox, broadcasts, templates and bots.
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50+Integrations
Your customers are connected.
Your business tools aren't.
Replace disconnected tools with one intelligent platform that brings your conversations, workflows, and operations together.
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Work is scattered
Requests spread across chat, email, and social make every task harder to track and act on in time.
New request7 minutes ago
No action yet1 day ago
Follow-up missedOverdue · 2 days
Follow-ups go cold
Slow replies and missed follow-ups quietly turn warm requests into lost time and lost trust.
Too many tools
Chats, spreadsheets, tickets, and approvals live in disconnected systems no one fully sees.
One agent layer over every tool you run.
Skip the maze of point integrations. sits across your stack and gives it a shared, reasoning layer.
Trigger on anything
A new email, a form submit, a status change, a schedule — start a flow from any event across your tools.
Visual flow builder
Drag, connect, and branch logic on a canvas built for non-engineers. No code required to ship a flow.
AI agents that decide
Agents read context, make judgment calls within rules you set, and escalate only when it's truly needed.
90+ integrations
Inbox, CRM, helpdesk, spreadsheets, chat — connect the tools your team already lives in.
Flow-level analytics
See volume, exceptions, and time saved per flow, so you know exactly what to automate next.
Reviewed, not blind
Every automated action is logged with the reasoning behind it, with sign-off required where you choose.
From connected tool to running flow in three steps.
01
Connect your tools
Link your inbox, CRM, helpdesk, or spreadsheets. reads their structure and suggests flows worth building.
02
Design the flow
Set the trigger, the rules an agent should follow, and where a human needs to step in. Test it against real cases.
03
Let it run
Turn it on and watch it work in the activity log. Adjust rules any time — changes apply to the next run instantly.
1.2M+Tasks automated monthly
38 hrsAvg. hours saved / team / month
96%Flows needing no escalation
90+Native integrations
"
We moved ticket triage, invoice follow-ups, and lead routing to in one week. Our ops lead now spends her time on the ten cases a day that actually need her.
— Head of Operations, Palletworks
Plugs into the stack you already run.
WhatsApp
Facebook
Instagram
JustDial
Gmail
Sheets
Slack
Notion
HubSpot
Zendesk
Paytm
PhonePe
Stripe
Salesforce
Airtable
Shopify
Calendly
More apps
Loved by teams worldwide
Waguru Pro replaced five different tools we were using. Our WhatsApp response time dropped from hours to seconds, and the CRM pipeline actually syncs with our conversations. Game changer.
The automation flow builder is incredibly intuitive. We set up lead capture from Facebook Ads straight into our CRM with WhatsApp follow-ups — all without writing a single line of code.
We manage 50,000+ customer conversations monthly across WhatsApp, Instagram, and Facebook. Waguru Pro unified inbox and team assignment features saved us from hiring 3 extra support agents.
Simple, transparent pricing
Pricing that grows with your conversations.
One platform, five plans. Start free, and move up when you need more contacts, more automation or the full CRM suite. Every paid plan is 50% off on annual billing.
14-day free trialNo credit card requiredCancel anytime before renewal
Free
Try it out
₹0forever
+ WhatsApp Cloud Messaging Charges
Includes
- 10 Contacts
- 2 Campaigns / Month
- 10 Bot Replies
- 10 Bot Flows
- 2 Contact Custom Fields
- 2 Team Members
- AI Chat Bot
- API & Webhook Access
- E-Commerce Integration
- CRM Suite
Starter
Small teams getting going
SAVE 50%
₹23,998
₹11,999/year
about ₹1,000 per month
billed annually · + WhatsApp Cloud Messaging Charges
Includes
- 5,000 Contacts
- 100 Campaigns / Month
- 100 Bot Replies
- 100 Bot Flows
- 100 Contact Custom Fields
- 5 Team Members
- AI Chat Bot
- API & Webhook Access
- E-Commerce Integration
- CRM Suite
Most Popular
Professional
Full WhatsApp automation
SAVE 50%
₹35,998
₹17,999/year
about ₹1,500 per month
billed annually · + WhatsApp Cloud Messaging Charges
Includes
- 10,000 Contacts
- 200 Campaigns / Month
- Unlimited Bot Replies
- 250 Bot Flows
- 200 Contact Custom Fields
- 10 Team Members
- AI Chat Bot
- API & Webhook Access
- E-Commerce Integration
- CRM Suite
Enterprise
+ CRM core
SAVE 50%
₹47,998
₹23,999/year
about ₹2,000 per month
billed annually · + WhatsApp Cloud Messaging Charges
Includes
- Unlimited Contacts
- Unlimited Campaigns / Month
- Unlimited Bot Replies
- Unlimited Bot Flows
- Unlimited Contact Custom Fields
- Unlimited Team Members
- AI Chat Bot
- API & Webhook Access
- E-Commerce Integration
- Core — CRM Suite
Custom
+ full CRM suite, tailored
Custom
Usage-based WhatsApp charges included in your quote
Includes
- Unlimited Everything in Enterprise
- Dedicated Success Manager
- Custom Onboarding & Migration
- Custom SLA & Priority Support
- White-label Option available
- Custom Integrations & Workflows
- AI Chat Bot
- API & Webhook Access
- E-Commerce Integration
- Full — CRM Suite
All paid plans are billed annually only · prices shown are the effective monthly cost after the 50% discount · cancel anytime before renewal.
Not sure which plan fits?
Tell us roughly how many contacts you manage and whether you need the CRM suite. We will point you to the right plan.
101K5K10K25K50K+
How billing works
Three simple parts, no surprises on your invoice.
1
Your plan
Pick a plan and pay once a year at 50% off. The price you see is the price you pay for the platform.
2
WhatsApp messaging charges
Meta bills conversations directly through the WhatsApp Cloud API, separately from your subscription.
3
Change or cancel
Move to a bigger plan as you grow, or cancel any time before your renewal date.
Compare every feature
Grouped by segment — tap a category to see exactly what unlocks at each plan.
— WhatsApp Automation
13 categories · 48 featuresWhatsApp API Connection2 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Connect with New Number | |||||
| Connect with Co-existing Number |
Dashboard6 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Total Sent Message | |||||
| Total Pending Message | |||||
| Reports (Live Graph) | |||||
| Message Direction | |||||
| Campaigns Status | |||||
| Message Activity |
Chat3 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| WhatsApp Chat | |||||
| Facebook Chat | |||||
| Instagram Chat |
Contacts4 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Contact List | |||||
| Add Contact List & Import Data | |||||
| Contact Group | |||||
| Create Custom Field |
Template5 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Create Utility Template | |||||
| Marketing Template | |||||
| Sync Old WhatsApp Templates | |||||
| Carousel | |||||
| Template Approval by Direct Meta on Panel |
Automation Flow7 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Contact Us Form | |||||
| Lead Generation Form | |||||
| Appointment Booking | |||||
| Sign Up Form | |||||
| Sign In Form | |||||
| Customer Support Flow | |||||
| Custom Form |
Campaigns6 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Direct Bulk Message | |||||
| Shoot Bulk Message | |||||
| Schedule Campaigns | |||||
| Marketing Report | |||||
| Export Report | |||||
| Re-Campaigns |
E-Commerce3 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| WhatsApp Order | |||||
| Shopify Integration | |||||
| WooCommerce Integration |
Integration3 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Orders & Payment | |||||
| Google Sheet Integration | |||||
| API Integration (CRM + ERP + Website + Custom Panel) |
ChatBot3 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Quick Reply Bot | |||||
| Flow Builder | |||||
| AI Chat Bot |
Team / Agent2 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Add Users | |||||
| Allot Permission |
QR Code2 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Auto Digital Scanner (Verify Number) | |||||
| Auto Create URL Link |
Message Logs History2 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Incoming Logs | |||||
| Outgoing Logs |
+ CRM — Full Business Suite
14 categories · 59 features · Enterprise & CustomCRM Pipeline7 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Live Report | |||||
| Lead Import | |||||
| Auto Add Lead (WhatsApp, Facebook Ads, Website, IndiaMART) | |||||
| Set Follow-up | |||||
| Export Report | |||||
| Auto Assignment (Round Robin) | |||||
| Multi Report (Stage + Source + Users + Date Wise) |
Call Analytics4 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Live Report | |||||
| Total Call | |||||
| Export Report | |||||
| Call Recording |
Product & Inventory3 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Product Import | |||||
| Live Stock | |||||
| Active / De-active Product |
Customer & Vendor2 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Customer Management | |||||
| Vendor Management |
Marketing3 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Email Marketing | |||||
| SMS Marketing | |||||
| RCS Marketing |
Sales Documents8 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Quotation | |||||
| Tax Invoice | |||||
| Proforma Invoice | |||||
| Sales Order | |||||
| Document Setting | |||||
| Delivery Challan | |||||
| All Documents | |||||
| Auto-Quote (WhatsApp) |
Task2 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Task Type (Daily Basis + Recurring) | |||||
| Task Notification |
Employee Attendance5 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| HR Dashboard | |||||
| Attendance History | |||||
| Leave Requests | |||||
| Attendance Calendar | |||||
| Monthly Report |
AMC / Subscriptions3 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Dashboard | |||||
| Subscriptions Plan | |||||
| Renewal History |
Service CRM / Helpdesk7 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Dashboard | |||||
| Ticket Management | |||||
| Engineer Management | |||||
| Service Calendar | |||||
| Installation & Service | |||||
| AMC Subscriptions | |||||
| WhatsApp Automation Flow |
Social Media Automation6 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Social Dashboard | |||||
| Connect Account | |||||
| Post Composer | |||||
| AI Caption Generator | |||||
| AI Hashtag Generator | |||||
| Media Library |
Plan & Schedule2 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Social Calendar | |||||
| Schedule Post |
Post & Analytics3 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Published Posts | |||||
| Failed Post | |||||
| Post Analytics |
Platform4 features
| Feature | Free | Starter | Professional | Enterprise | Custom |
|---|---|---|---|---|---|
| Webhook Logs | |||||
| Notification Center | |||||
| CMS Website Builder | |||||
| Custom Workflow |
Pricing questions, answered
Why only annual billing?
Annual billing is how we can offer the current 50% discount — the prices on this page are already the discounted, effective monthly cost when you pay for the year upfront.
What are WhatsApp Cloud Messaging Charges?
Meta charges per conversation directly through the WhatsApp Cloud API, separate from your subscription. These are billed at Meta’s standard rates based on your usage.
When do I need the CRM suite?
Free through Professional cover the complete WhatsApp automation product. Enterprise adds the core CRM — pipeline, inventory, sales documents and task management. Custom unlocks everything, including HR, AMC/helpdesk and social media automation.
Can I switch plans later?
Yes — upgrade at any time and we’ll prorate the difference. Downgrades take effect at your next annual renewal.
Industries
Made for the way your industry talks to customers.
From the first WhatsApp message to the follow-up that closes the sale, automates the conversations that matter most in your business.
Tap a photo to jump to your industry.
Is the olive jacket available in M?
Yes, 3 left in M. Here is the catalogue link, and I can send a payment link when you are ready.
Retail & E-commerce
Turn product questions into paid orders.
Shoppers message before they buy. answers instantly, shares the catalogue and closes the sale inside the same chat.
- Reply to stock, size and price questions around the clock
- Share catalogues and send payment links in the chat
- Order confirmations, shipping updates and return requests
- Restock and abandoned-cart nudges that bring buyers back
A typical flow
Enquiry→Catalogue→Payment link→Order update→Review request
Talk to us about retail & e-commerce
Connects with
Interested in the 3 BHK. Can I visit on Saturday?
Saturday works. Pick 11 am or 4 pm and I will confirm it with your agent.
Real Estate
Reply to every property lead in seconds, then book the visit.
The first agent to respond usually wins the buyer. replies at once, qualifies the lead and puts a site visit on the calendar.
- Capture leads from ads, portals and Instagram messages
- Ask budget, location and BHK before an agent gets involved
- Send brochures and floor plans instantly
- Book site visits and remind both buyer and agent
- Route hot leads to the right agent in your CRM
A typical flow
New lead→Qualify→Brochure→Site visit→Agent follow-up
Talk to us about real estate
Connects with
I need to see Dr. Mehta tomorrow evening.
Dr. Mehta has 5:30 pm and 6:15 pm free. Which suits you?
Healthcare & Clinics
Fewer no-shows. Shorter phone queues.
Front desks lose hours to calls about timings and slots. handles the routine messages so your team can focus on patients.
- Book, reschedule and cancel appointments in chat
- Reminders before every visit to cut no-shows
- Instant answers on timings, fees and doctor availability
- Follow-up check-ins and instructions after the visit
- Payment links for consultations and packages
A typical flow
Booking request→Doctor and slot→Confirmation→Reminder→Follow-up
Talk to us about healthcare
Connects with
What is the fee for the JEE weekend batch?
Happy to help. Here is the batch plan. Would you like a free demo class this weekend?
Education & Coaching
Admissions, fee reminders and parent updates on autopilot.
Enquiry season floods your inbox. matches each enquiry to a course, books the demo and keeps fees and batches on track.
- Capture enquiries and match them to the right course
- Book counselling calls and demo classes
- Fee reminders that include a payment link
- Batch timings, holidays and results as broadcasts
- Answers to common questions from students and parents
A typical flow
Enquiry→Course match→Demo class→Fee link→Batch updates
Talk to us about education
Connects with
Table for 4 tonight at 8?
Booked: 4 guests at 8:00 pm. I will send a reminder at 6.
Restaurants & Hospitality
Take orders and reservations without a phone call.
Guests would rather message than call. books the table, takes the order and keeps regulars coming back.
- Table reservations with instant confirmation
- Menu, offers and festival campaigns to your customer list
- Order and delivery status updates
- Feedback requests after the meal
- Coupons and reminders that bring guests back
A typical flow
Menu request→Order or table→Payment→Status update→Feedback
Talk to us about restaurants
Connects with
Goa for 5 nights, 2 adults, in December?
Here are 3 packages. Share your dates and I will send you a quote.
Travel & Tourism
From "how much for Goa?" to a confirmed booking.
Travel enquiries need fast, detailed replies. sends itineraries, collects details and keeps travellers informed until they are home.
- Send itineraries and package pricing in seconds
- Collect traveller details and documents in chat
- Advance and instalment payment links
- Trip-day alerts and support while travelling
- Feedback and rebooking offers after the trip
A typical flow
Enquiry→Itinerary→Advance payment→Documents→Trip updates
Talk to us about travel
Connects with
And wherever customers message first.
is built from flexible flows, so it fits any business that sells, books or supports over chat.
Automotive
Service bookings, test-drive scheduling and pickup updates, all from one chat.
Finance & Insurance
Renewal reminders, document follow-ups and premium payment links.
Salons & Wellness
Appointment booking, reminders and offers that fill quiet slots.
Logistics
Shipment tracking updates, delivery confirmations and proof of delivery requests.
B2B & Distribution
Capture trade leads, share price lists and track repeat orders by account.
Events & Media
Registrations, ticket confirmations, reminders and attendee updates.
Photos by Kiko Camaclang, Md Ishak Rahman, Vitaly Gariev, Rod Long, Rafael Padeiro on Unsplash.
Integrations
One platform. Every tool. Fully connected.
Sync with the CRM, e-commerce, payment and marketing tools you already rely on. No manual data entry, ever.
No-code setupTwo-way sync25+ apps and growing
Social
Reply to DMs and comments automatically and route leads into your CRM.
ConnectSocial
Manage Messenger chats and page leads from the same inbox.
ConnectLead sources
JustDial
Pull new enquiries in instantly and start the conversation on WhatsApp.
ConnectIndiaMART
Capture buyer leads and follow up before competitors do.
ConnectProductivity
Gmail
Send email follow-ups and keep replies on the customer record.
ConnectGoogle Drive
Share catalogues, brochures and documents inside a chat.
ConnectProductivity
Google Sheets
Sync contacts, orders and form responses to a live sheet.
ConnectProductivity
Slack
Alert your team about hot leads and handoffs in a channel.
ConnectProductivity
Notion
Send chat summaries and tasks to your workspace.
ConnectProductivity
Airtable
Keep your bases updated with every new lead or order.
ConnectProductivity
Calendly
Let customers book meetings straight from WhatsApp.
ConnectCRM and support
HubSpot
Two-way sync of contacts, deals and conversation history.
ConnectCRM and support
Salesforce
Create leads and update opportunities from chat events.
ConnectCRM and support
Zendesk
Turn complex conversations into support tickets.
ConnectPayments
Paytm
Send payment links and confirm payment inside the chat.
ConnectPayments
PhonePe
Collect UPI payments and auto-confirm orders.
ConnectPayments
Stripe
Accept card payments with links and instant confirmations.
Connect
Razorpay
Payment links, UPI and card payments confirmed inside the chat.
ConnectCashfree
Collect payments and reconcile orders automatically.
Connect
WooCommerce
Sync products and orders, and send order updates on WhatsApp.
Connect
Zoom
Share meeting links and book demos right from a conversation.
ConnectGoogle Calendar
Check availability and confirm appointments in the chat.
Connect
ChatGPT
Use your own OpenAI key to power replies and summaries.
Connect
Claude
Bring Claude into your AI agents for replies, summaries and routing.
ConnectCommerce
Shopify
Order updates, abandoned cart recovery and catalogue sync.
ConnectDevelopers
Webhooks and REST API
Build custom integrations with events, endpoints and API keys.
ConnectNo integration found. Tell us what you use and we will build it.
Connect in three steps
No developers needed for the apps above.
1
Pick your app
Choose the tool from the directory and sign in with your own account.
2
Map your data
Match contacts, deals or orders to fields. Defaults work out of the box.
3
Automate
Use the connection inside flows, campaigns and AI agents. Data syncs both ways.
For developers
Need something custom? Use the API.
Send messages, read conversations and react to events from your own systems.
- REST API for contacts, messages and templates
- Webhooks for new messages, status updates and orders
- API and webhook access depends on your plan
webhook.json (example)
// Example payload sent to your endpoint { "event": "message.received", "channel": "whatsapp", "contact": { "name": "Priya Sharma" }, "message": { "text": "Is the sage green in stock?" }, "handled_by": "ai_agent" }
About us
Building the Future of Business Automation
Founded in 2022, Waguru Pro Automation was born from a simple idea: businesses shouldn't need 10 different tools to communicate with customers. Today, we're the platform of choice for 10,000+ companies worldwide.
1
Unify Everything
We believe your WhatsApp, CRM, social media, and e-commerce data should live in one place. No more switching between tabs.
2
Automate Intelligently
AI-powered flows that learn from your conversations. Set it up once, let it run forever with minimal human intervention.
3
Empower Teams
Give every team member the tools they need. Role-based permissions, round-robin assignment, and real-time collaboration.
Our story
- 2022
Founded
Waguru Pro started as a simple WhatsApp automation tool for local businesses in India.
- 2023
First 1,000
Reached 1,000 active businesses. Added CRM pipeline and contact management features.
- 2024
Global Expansion
Expanded to 15 countries. Launched Social Media Suite and E-Commerce integrations.
- 2025
AI Revolution
Introduced AI-powered chatbots, automation flows, and intelligent lead scoring.
The people behind
AK
Amit Khanna
CEO & Founder
PS
Priya Sharma
CTO
RJ
Rahul Jain
Head of Product
NV
Neha Verma
Head of Design
Contact
Let’s talk about your conversations.
Our team is available Monday through Friday, 9am to 6pm IST. For enterprise inquiries, we offer dedicated support.
Emailbotswaguru@gmail.com
Phone+91 95605 44115
OfficeDwarka, New Delhi
HoursMon - Fri: 9:00 AM - 6:00 PM IST
Fastest wayChat with us on WhatsApp
Message sent
Thanks — we’ll get back to you shortly.
Mobile app
Run your business from your pocket
A full mobile app for chats, CRM, approvals and HR — install it straight from your browser in one tap, no app store needed.
Chat, CRM & approvals on the go
Reply to customers, move deals and approve requests from your phone.
Push notifications
Get alerted the moment a lead, message or task needs you.
Works offline
Keeps working with a weak signal and syncs when you’re back online.
One-tap install
No app store and no waiting — add it to your home screen from the browser.
HR on the go
Attendance and leave from anywhere, with the same login as desktop.
Opens the registration page — add it to your home screen for the full app experience on iOS & Android.